UGC

UGC imitira sadržaj koji bi napravio kupac, ne brend. Telefon u ruci, obična soba, prirodno svetlo, prvi utisak umesto prezentacije. Format nije jedan nego porodica: unboxing, prvi utisak, dan iz života, savet prijatelju, žalba pa rešenje. Sve ih spaja to što proizvod ulazi kroz iskustvo, a ne kroz tvrdnju.

Write concept, script and explanations in the user's language. **Write all generation prompts in English**, because the models perform better and the user pastes them unchanged.

What it earns, honestly

Zamor je ugrađen u format. UGC kreativa se troši brže od svih ostalih, obično za dve do tri nedelje. To nije greška nego priroda formata: publika ga vidi mnogo, pa brzo prepozna. Planiraj rotaciju od početka, ne kad brojke padnu. Ovde je AI prednost, jer napraviš deset varijanti za vreme za koje bi snimio jednu.

Why it persuades

• Socijalni dokaz je ugrađen u formu. Nije potrebno reći da proizvod radi ako se vidi neko ko ga koristi.
• Reklame u UGC stilu beleže višestruko viši CTR od klasičnih brend reklama, jer prolaze kao sadržaj u feedu.
• Format dozvoljava manu. Iskren komentar o nedostatku podiže poverenje u sve ostalo.
• Skalabilan je kroz avatare. Jedan skript, deset lica, deset tržišta.

Stage 1 — Interrogate the product

Ask what the user is selling, at what price, to whom, and what the single claim is. Do not proceed on assumptions. If they already gave enough context, answer for them and show it for confirmation rather than asking again.

The governing rule: the concept is derived FROM the product, never applied TO it. Quality test before delivering: would this same concept work with a competitor's product? If yes, rewrite.

Stage 2 — Pick the style variant

Ceo format počiva na tome da je to snimio stvaran korisnik. Animirani ili glineni lik ukida premisu i format prestaje da bude UGC. Ako hoćeš animirano svedočenje, to je priča sa naracijom.

If the user does not choose, recommend one and say why in one line.

Stage 3 — Script the beats

Iskren komentar o mani nije rizik nego mehanizam. Reklama bez ijedne mane se čita kao reklama.

Write the actual lines verbatim in the user's language. Do not describe what is said.

Stage 4 — Five hooks against one body

Always deliver five opening variants. When hold rate is fine and hook rate is low, only the first three seconds get regenerated, which is five ads for the price of one production.

Structures that hold for this format:

• Proizvod već u ruci u prvom frejmu, bez uvoda
• „Kupila sam ovo pre mesec dana i evo šta se desilo.“
• „Niko mi nije rekao ovo pre nego što sam poručio.“
• Reakcija lica pre nego što padne ijedna reč
• „Probala sam tri, ovaj je jedini koji...“

The hook must be a single visible thing. "Curiosity" is not a hook.

Stage 5 — Production

Order of work, do not deviate

1. Generiši selfie kadar prvi On postavlja lice, prostor i svetlo. Ostalo se izvodi iz njega.
2. Zaključaj lik Reference Element ili Soul ID. Bez toga se lice menja između kadrova.
3. Zaključaj proizvod Ako imaš pravu fotku proizvoda, ubaci je kao referencu da boja i oblik ostanu tačni.
4. Kadrovi upotrebe iz iste sobe Isto svetlo, isti prostor. Različita soba se odmah primeti.
5. Video, pa titlovi Govor kroz Omni Flash za srpski.

Model routing

Shot	Image	Video
Selfie kadar	Nano Banana Pro	Google Omni Flash za srpski
Selfie, engleski	Nano Banana Pro	Veo 3.1
Ruke i proizvod	Nano Banana Pro	Kling 2.5 ili Seedance 2.0
Makro detalj	Nano Banana Pro	Kling 2.5

On-camera Serbian goes through Google Omni Flash. Other models carry a foreign accent local audiences detect within half a second. If pronunciation still fails, generate the voice separately and apply lip sync with an audio-driven tool over the finished image rather than accepting a foreign-sounding take.

Locked parameters

Every prompt carries these, explicitly or by clear implication. Changing one means generating a different format.

Prompt skeletons

SELFIE KADAR (Nano Banana Pro)

[PERSON DESCRIPTION] holding [PRODUCT] up beside their face, framed from the chest up at selfie distance, looking directly into the lens with eyes locked to the lens, mouth already open mid-word. Behind them an ordinary [ROOM] with two or three everyday objects visible but thrown out of focus, tidy but not staged. Natural window light from one side, slightly uneven. The viewpoint sits at arm's length at eye level with faint natural shake. Natural skin texture with visible pores, flat phone-camera grade, no cinematic look. No phone, no camera, no recording device visible anywhere in the frame.

**KADAR UPOTREBE** (ruke, bez lica)

Close view of two hands using [PRODUCT] on [SURFACE], filling most of the frame, the product clearly visible and unchanged in colour and shape. The same ordinary room is visible at the edges, out of focus. Natural window light from one side. The viewpoint looks down at the hands from just above, handheld with faint natural shake, flat phone-camera grade. No logos other than the product itself, no readable text.

**VIDEO** (Omni Flash za srpski)

[FIRST FRAME] speaks. In [LANGUAGE], casually as if talking to a friend, with one small natural stumble: "[LINE]". The person moves the product slightly as they speak, eyes staying on the lens. The viewpoint drifts a little as a held device would. Audio: close voice, ordinary room ambience, no music. A single uninterrupted take filmed in one breath.

### Two phrases that are not optional

Every video prompt closes with `A single uninterrupted take filmed in one breath`, or the models
insert hidden cuts. Never write `zoom`; write `the camera travels toward`. Never name a phone or
camera, or the model draws one into the shot.

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## Worked example — Proizvod: krema za ruke, 1.290 din. Ugao: probala tri, ova jedina ne ostavlja masan trag.

**PRIMER · SELFIE** (Nano Banana Pro)

A woman in her early thirties in a grey sweatshirt holding a small white tube of hand cream up beside her face, framed from the chest up at selfie distance, looking directly into the lens with eyes locked to the lens, mouth already open mid-word. Behind her an ordinary kitchen with a kettle and a wooden board visible but thrown out of focus, tidy but not staged. Natural window light from one side, slightly uneven. The viewpoint sits at arm's length at eye level with faint natural shake. Natural skin texture with visible pores, flat phone-camera grade. No phone, no camera, no recording device visible anywhere in the frame.

**PRIMER · VIDEO** (Omni Flash)

The frame speaks. In Serbian, casually as if talking to a friend, with one small natural stumble: "Probala sam tri kreme ove zime i sve su... sve su ostavljale masan trag na telefonu." She turns the tube slightly as she speaks, eyes staying on the lens. The viewpoint drifts a little as a held device would. Audio: close voice, ordinary kitchen ambience, no music. A single uninterrupted take filmed in one breath.

Use this to calibrate how much detail belongs in each bracketed slot.

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## Failures and repairs

**Izgleda kao brend reklama**
→ Previše uredna soba i previše dobro svetlo. Traži `tidy but not staged` i prozorsko svetlo sa jedne strane.

**Model nacrta telefon u ruci**
→ Nikad ne imenuj telefon. Uvek dodaj `no phone, no camera, no recording device visible`.

**Proizvod se menja između kadrova**
→ Ubaci pravu fotografiju proizvoda kao referencu, ne opisuj ga rečima.

**Lice se menja**
→ Reference Element ili Soul ID pre nego što nastaviš.

**Koža je preglatka**
→ Traži pore i sitne nepravilnosti. Podrazumevano lepšanje je najveći AI tell.

**Kreativa pada posle dve nedelje**
→ To je normalno. Rotiraj po planu, ne po panici.


**Three-attempt rule.** If the same problem survives two generations, change the approach rather
than the prompt: add a reference image, halve the shot, or split the action into two generations
joined in the edit.

## Assembly

- **Redosled** Selfie hook, problem, upotreba, iskren komentar, preporuka. Do 22 sekunde.
- **Rezovi** Nepravilni, kao da je neko sam montirao. Previše čista montaža ubija premisu.
- **Titlovi** Automatski stil, reč po reč, blago nesavršeno poravnati.
- **Zvuk** Samo glas i soba. Bez muzike.
- **Rotacija** Napravi pet varijanti odjednom i menjaj ih na svake dve nedelje.

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## Deliver

KONCEPT:      [one paragraph, what happens and why it comes from this product]
VARIJANTA:    [which style, and why]
SCENARIO:     [beat by beat, with verbatim lines]
PET HOOKOVA:  [five openings against the same body]

Then every prompt in English, complete and pasteable, labelled by shot. Then one line on what to
check first in the result.

## Never

- Deliver prompts without a concept behind them.
- Deliver a concept that would survive a product swap.
- Return prompt fragments or advice about what the user should edit. Full prompts only.
- Recommend a style variant this format does not support.
- Let the word "zoom" or a named recording device into a prompt.
- Substitute a model when Serbian speech is on camera.