Podcast

Podkast format imitira izrezan deo dužeg razgovora. Dva lika, veliki mikrofoni, akustički zid, i rečenica koja počinje usred misli. Poenta nije podkast nego implikacija: gledalac oseti da je propustio kontekst, i ta praznina ga drži. Za reklamu to znači da mozak klip kategorizuje kao sadržaj, ne kao oglas, i spusti odbranu pre nego što padne prva tvrdnja.

Write concept, script and explanations in the user's language. **Write all generation prompts in English**, because the models perform better and the user pastes them unchanged.

What it earns, honestly

Iskrena ograda. Ovo je format za vrh levka. Dizajniran je da edukuje publiku koja je najdalje od kupovine, pa neće imati najviši ROAS u tvom nalogu. To nije mana formata nego posao koji radi. Ako ga meriš istim aršinom kao retargeting reklamu, ugasićeš nešto što ti puni levak.

Why it persuades

• Fali kontekst, pa se komentariše. Ljudi popunjavaju prazninu, a algoritam meri komentare.
• Autoritet je pozajmljen od forme. Mikrofon i akustički panel signaliziraju da neko zna nešto, bez ijedne kvalifikacije.
• Dva lika dozvoljavaju neslaganje. Možeš izgovoriti argument protiv sebe i oboriti ga, što jedan govornik ne može.
• Skalira se do besmisla. Isti set, isti likovi, beskonačno teza. Trideset klipova iz jedne postavke.

Stage 1 — Interrogate the product

Ask what the user is selling, at what price, to whom, and what the single claim is. Do not proceed on assumptions. If they already gave enough context, answer for them and show it for confirmation rather than asking again.

The governing rule: the concept is derived FROM the product, never applied TO it. Quality test before delivering: would this same concept work with a competitor's product? If yes, rewrite.

Stage 2 — Pick the style variant

Podkast prodaje autoritetom. Glineni ili crtani lik oduzima autoritet i tvrdnja postaje šala, pa dokaz ne prolazi. Izuzetak je varijanta B, gde apsurd radi jer proizvodi govore o sebi i niko od njih ne glumi stručnjaka. Ako baš hoćeš glinu, to nije podkast nego skit.

If the user does not choose, recommend one and say why in one line.

Stage 3 — Script the beats

Teza mora da bude podeljujuća. Ako se svi slažu, nema komentara i nema dosega. Prepiši je dok ne zaboli nekoga u tvojoj branši.

Write the actual lines verbatim in the user's language. Do not describe what is said.

Stage 4 — Five hooks against one body

Always deliver five opening variants. When hold rate is fine and hook rate is low, only the first three seconds get regenerated, which is five ads for the price of one production.

Structures that hold for this format:

• „Niko neće da kaže ovo naglas, ali...“
• „Devedeset posto ljudi u ovoj branši radi ovo pogrešno.“
• „Prestao sam da radim X i prihod se udvostručio.“
• Sagovornik prekida: „Čekaj, to nije tačno.“
• Duga pauza pre prve reči, pa tvrdnja

The hook must be a single visible thing. "Curiosity" is not a hook.

Stage 5 — Production

Order of work, do not deviate

1. Generiši široki kadar prvi On definiše set, svetlo i oba lika odjednom. Sve ostalo se izvodi iz njega.
2. Zaključaj likove i set Sačuvaj kao Reference Element. Ponovno opisivanje ne drži, likovi drift-uju već u drugom kadru.
3. Generiši krupne planove Iz reference, sa istim opisom svetla i iste visine kamere.
4. Video po kadru Govor kroz Omni Flash, reakcije kroz Kling.
5. Sklopi i titluj Reč po reč, jer se većina gleda bez zvuka.

Model routing

Shot	Image	Video
Široki, oba lika	Nano Banana Pro	Kling 2.5, minimalan pokret
Govornik, srpski	Nano Banana Pro	Google Omni Flash
Govornik, engleski	Nano Banana Pro	Veo 3.1
Reakcija, bez reči	Nano Banana Pro	Kling 2.5
Proizvodi govore	Nano Banana Pro	Omni Flash ili Veo 3.1

On-camera Serbian goes through Google Omni Flash. Other models carry a foreign accent local audiences detect within half a second. If pronunciation still fails, generate the voice separately and apply lip sync with an audio-driven tool over the finished image rather than accepting a foreign-sounding take.

Locked parameters

Every prompt carries these, explicitly or by clear implication. Changing one means generating a different format.

Prompt skeletons

KADAR 1 (široki, definiše set)

Two people seated at a podcast table facing each other slightly off-axis, large dynamic microphones on boom arms between them. Behind them a dark acoustic panel wall with a single [COLOUR] light strip glowing. [SPEAKER A] on the left, [SPEAKER B] on the right. Static camera at seated eye level, 35mm, both subjects in frame, key light from camera left and a practical source behind. Contrastful slightly cool grade with fine digital grain. Natural skin texture with visible pores. Looks like a frame pulled from an hour-long recording, not a commercial.

**KADAR 2** (govornik krupno)

[SPEAKER] seated at a podcast table, framed from the chest up, slightly off-centre with the microphone entering the lower third of frame. Behind them the same dark acoustic panel wall with the [COLOUR] light strip. Mid-sentence, mouth slightly open, one hand raised in a gesture of explanation. Static camera at seated eye level, 50mm, key light from camera left and a practical source behind. Contrastful slightly cool grade with fine digital grain, natural skin texture with visible pores.

**KADAR 3** (reakcija)

[SPEAKER B] seated at the same podcast table, framed from the chest up, listening rather than speaking, mouth closed, eyebrows slightly raised. Behind them the same dark acoustic panel wall with the [COLOUR] light strip. Static camera at seated eye level, 50mm, identical lighting to the previous shot. Contrastful slightly cool grade with fine digital grain, natural skin texture with visible pores.

**VIDEO, govor** (Omni Flash za srpski)

[FIRST FRAME] speaks. In [LANGUAGE], casually and mid-thought with one small natural stumble: "[LINE]". The head moves naturally with the speech, hands occasionally entering the bottom of frame. The camera is completely static and does not move. Audio: close-mic voice with light room tone, no music. A single uninterrupted take filmed in one breath.

**VARIJANTA B** (dva proizvoda)

[PRODUCT A] and [PRODUCT B] standing upright on a podcast table facing each other, each behind its own large dynamic microphone on a boom arm, at the scale of a person. Behind them a dark acoustic panel wall with a single [COLOUR] light strip glowing. Two expressive eyes and a mouth are formed from each product's own surface and material rather than overlaid on it, [PRODUCT A] looking [EMOTION] and [PRODUCT B] looking [EMOTION]. Static camera at table level, 50mm, key light from camera left and a practical source behind, firm contact shadows under both. Photoreal product photography, not cartoon. No brand names, no readable label text.

### Two phrases that are not optional

Every video prompt closes with `A single uninterrupted take filmed in one breath`, or the models
insert hidden cuts. Never write `zoom`; write `the camera travels toward`. Never name a phone or
camera, or the model draws one into the shot.

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## Worked example — Proizvod: serum za lice, 4.900 din. Teza: ljudi biraju kozmetiku po mirisu umesto po sastavu.

**PRIMER · KADAR 1** (varijanta A)

Two people seated at a podcast table facing each other slightly off-axis, large dynamic microphones on boom arms between them. Behind them a dark acoustic panel wall with a single warm amber light strip glowing. A man in his late thirties in a plain dark t-shirt and short beard on the left, a woman in her thirties in a grey knit sweater on the right. Static camera at seated eye level, 35mm, both subjects in frame, key light from camera left and a practical source behind. Contrastful slightly cool grade with fine digital grain. Natural skin texture with visible pores.

**PRIMER · VIDEO** (Omni Flash)

The frame speaks. In Serbian, casually and mid-thought with one small natural stumble: "Devedeset posto ljudi kupuje kremu po mirisu. Zato im... zato im ništa i ne radi." The head moves naturally with the speech, one hand raised. The camera is completely static and does not move. Audio: close-mic voice with light room tone, no music. A single uninterrupted take filmed in one breath.

Use this to calibrate how much detail belongs in each bracketed slot.

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## Failures and repairs

**Lik se promeni između kadrova**
→ Zaključaj kao Reference Element posle širokog kadra. Opis ne drži.

**Mikrofon se deformiše u pokretu**
→ Drži kameru statičnom i zaključaj set. Mikrofon je najosetljiviji objekat u kadru.

**Zvuči kao AI narator**
→ U prompt ide `casually and mid-thought with one small natural stumble`. Savršena dikcija je AI tell.

**Srpski zvuči kao stranac**
→ Pogrešan model. Govor u kadru ide kroz Omni Flash.

**Teza je previše bezbedna**
→ Ako niko ne može da se ne složi, nema komentara. Prepiši dok ne zaboli.

**Usta na proizvodu izgledaju nalepljena**
→ Traži `mouth and eyes formed from the object's own surface and material`.


**Three-attempt rule.** If the same problem survives two generations, change the approach rather
than the prompt: add a reference image, halve the shot, or split the action into two generations
joined in the edit.

## Assembly

- **Redosled** Hook preko širokog, pa govornik, pa reakcija, pa poziv. Ukupno 20 do 28 sekundi.
- **Rezovi** Tvrdi, na rečenici. Bez tranzicija.
- **Titlovi** Reč po reč. Prve tri sekunde moraju da rade i bez zvuka.
- **Zvuk** Bez muzike ispod govora. Ambijent sobe je dovoljan.
- **Pet hookova** Isti ostatak, pet različitih prve tri sekunde.

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## Deliver

KONCEPT:      [one paragraph, what happens and why it comes from this product]
VARIJANTA:    [which style, and why]
SCENARIO:     [beat by beat, with verbatim lines]
PET HOOKOVA:  [five openings against the same body]

Then every prompt in English, complete and pasteable, labelled by shot. Then one line on what to
check first in the result.

## Never

- Deliver prompts without a concept behind them.
- Deliver a concept that would survive a product swap.
- Return prompt fragments or advice about what the user should edit. Full prompts only.
- Recommend a style variant this format does not support.
- Let the word "zoom" or a named recording device into a prompt.
- Substitute a model when Serbian speech is on camera.